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Convert JPG to WebP

Convert a JPG to WebP to keep the same photo at a smaller file size for the web. Free online, no signup. Part of the image converter.

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Drop images or browse

JPEG · PNG · WEBP · AVIF · HEIC · up to 50 at once · max 30 MB each

HEIC
PNG
JPEG
AVIF
WEBP
Advanced settings
SmallerAutoBetter

Auto tunes each image.

A hard cap for the number your form demands.

A floor for forms that refuse small files.

Max resolution

Empty side keeps the ratio. Never enlarges.

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One real file, before and after

JPG to WebP converter, before: a toucan's yellow and orange bill against dark green, JPEG, 74 KBJPEG · 74 KB
JPG to WebP converter, after: the same picture, WebP, 19.2 KBWebP · 19.2 KB
−74%
A real result from this exact operation: 74 KB in, 19.2 KB out. Drop your own file and the meter reports yours.

JPG to WebP converter

How to convert JPG to WebP in 4 steps

Free, in your browser, with no sign-up. Each step below is the real tool on this page.

  1. Drop your JPG files

    Up to 10 JPG files at once. WebP is already picked.

    The Blinkimg drop box with WebP picked as the output
  2. Set a size, or not

    Auto picks the best WebP setting. A size cap is never exceeded.

    Advanced settings with a 100 KB maximum file size set
  3. Compare the result

    See each measured size, then drag the slider to check the look.

    A JPG beside its WebP in the compare slider, with both sizes
  4. Download one ZIP

    Take each file on its own, or all of them together in one ZIP.

    Five converted files with a Download all as ZIP button

Free, no sign-up

The best JPG to WebP image converter for real photos

Up to 10 JPG files at once, every result measured to the byte, and nothing kept after you leave.

  1. One photo as a 846.3 KB JPG and as a 177.9 KB WebP

    Fast and easy

    A fast, easy JPG to WebP converter

    WebP keeps the look of a JPG photo in far fewer bytes, so pages load faster. This photo went from a 846.3 KB JPG to a 177.9 KB WebP, 79% smaller.

Why this converter

A JPG to WebP converter that shows its work

Every size on this page is a file the engine wrote, measured to the byte.

  1. Batch convert JPG to WebP, ten at a time: the real tool on this page

    Batch

    Batch convert JPG to WebP, ten at a time

    Convert up to 10 JPG files to WebP in one run. Each file shows its own measured size, so you see what changed.

  2. JPEG to WebP with no change you can see: the real tool on this page

    Quality

    JPEG to WebP with no change you can see

    This photo went from a 300.2 KB JPG to a 46.5 KB WebP. Check any file at full size before you keep it.

  3. Convert JPG to WebP under 100 KB: the real tool on this page

    Exact size

    Convert JPG to WebP under 100 KB

    Set a maximum size and the converter finds the best quality that fits. A hard cap: at or under it, never over.

    Compress image to 100 KB

Our own benchmark

JPG to WebP: the 25 to 34% claim, measured honestly

Everyone quotes Google's range. Nobody shows their own numbers. These are ours, and every byte count below is a real encoded file, not an estimate.

Reference file576.8 KBphoto.jpg
WebP (Auto)Our default218.9 KB−62%
WebP (quality 80)262.3 KB−55%
WebP (quality 90)416.5 KB-28%
AVIF (Auto), for comparisonOther format123.9 KB−79%

Source: photo.jpg, 576.8 KB, the reference image. Every row is the file the engine wrote from that one JPEG.

  • Why quality 90 saves nothing

    WebP at JPEG-style high quality can land at or above the source size: from our 576.8 KB JPG, WebP at quality 90 measured 416.5 KB. Each format’s quality scale is its own, so judge the look in the compare slider, not the number.
  • Why your file will differ

    Re-encoding an already-compressed JPEG saves less than a fresh encode from a clean source. The per-file readout in the tool matters more than any published range, ours included.

Every byte count is the size of the actual file our engine produced from the named source, the same bytes you would download, not an estimate. The reference photo is one of our own photographs, an iguana on a branch, and the camera photo is a real one too. Drop your own file into the tool above to rerun any of them. How we measure names the sources and the settings.

One-off migration

The WordPress and Shopify migration, step by step

Three steps, then two decisions. Filenames are preserved through the whole flow, so re-linking is mechanical rather than manual.

  1. Batch 10 originals

    Drop up to 10 files here in one pass. Use the original exports where you still have them.
  2. Download one ZIP

    Every filename comes back exactly as it went in. Only the extension changes.
  3. Upload to the Media Library

    WordPress has served WebP natively since 5.8. Shopify accepts it and negotiates via CDN.

Convert in priority order

  1. Hero and above-the-fold images. The biggest effect on what a visitor waits for.
  2. Gallery and product pages. Many images, all loaded together.
  3. Thumbnails, last or never. Already small, so the work rarely pays for itself.

Doing this more than once?

A one-off batch is the wrong tool for a live site. To convert every new upload without thinking about it, use the API today. The WordPress plugin is being built on this exact engine.
Blinkimg developer APIWordPress plugin

Format choice

Or skip a generation: WebP vs AVIF in 2026

The same source file, both formats, measured the same way. AVIF is simply the smaller format now, and support is close enough that you do not have to choose.

AVIFSmaller123.9 KB
−79% vs the 576.8 KB source~95% support
WebPWider support218.9 KB
−62% vs the 576.8 KB source~97% support

Two points of browser support separate them. That gap is exactly what the fallback beside this is for.

The professional answer is both

The browser takes the first source it understands and stops.

<picture>
  <source srcset="photo.avif" type="image/avif">
  <source srcset="photo.webp" type="image/webp">
  <img src="photo.jpg" alt="Sunlit desk">
</picture>

The JPG stays as the last resort, so no visitor is left without an image.

JPG to AVIF

Know when to stop

When not to convert

Three cases where the honest advice is to leave the file alone.

  • Keep the JPEG

    The saving measured under 10%

    The JPEG was already well-compressed. A format change for single-digit savings is not worth the re-encode, the re-linking, or the second lossy generation.

  • Keep the JPEG

    It is going into email, a document or print

    Office suites, email clients and print pipelines still expect JPEG. WebP is a web-delivery format, so keep JPEG for interchange.

  • Convert, but not this file

    The original export still exists

    Encode WebP from the original, not from the JPEG. That is one lossy generation instead of two, and the saving is usually larger.

Quick router

  • Need smaller but must stay JPG?

    Compress JPEG shrinks the file and keeps the format every app opens: same engine, same caps.

  • Want the smallest file there is?

    JPG to AVIF goes further than WebP, often well under half the JPG, for the same look.

  • Got a WebP that will not open?

    WebP to JPG turns it back into a file that every editor, email and phone accepts.

Questions, answered

Short answers specific to this page. The tool above settles most of them in a second.

How much smaller is WebP than JPEG in practice?

Google's figure is 25 to 34% at equal quality. That holds for fresh encodes from clean sources. Re-encoding an already-compressed JPEG yields less, sometimes nothing. Our tool shows the measured result per file, so you convert where it pays and skip where it doesn't.

Does converting JPG to WebP lose quality?

Any lossy re-encode costs a generation. The cost is small at sensible settings and invisible in normal viewing. The compare slider shows your file at 100% zoom before you commit. When the original photo or export exists, encode WebP from that instead of from the JPEG.

What WebP quality setting should I use for photos?

75 to 85 is the photographic sweet spot, and Auto picks within it per image. Beware the cross-format trap: WebP at 90 often lands near the source JPEG's size. Our reference measured 416.5 KB at q90 versus 218.9 KB on Auto. Higher numbers mostly buy bytes.

Do all browsers support WebP in 2026, including Safari?

Effectively all: about 97% globally. Safari has decoded WebP since 14 (2020), Chrome and Firefox for over a decade, Edge likewise. The stragglers are museum-grade browsers and a few embedded webviews. An img fallback covers them if you care.

Should I use WebP or AVIF for my website now?

Serve both in one picture element: AVIF first, WebP as the fallback. AVIF is smaller. Our reference image measured 123.9 KB as AVIF versus 218.9 KB as WebP. If you must pick one, WebP's extra reach edges it for long-tail audiences, while AVIF wins on pure bytes.

How do I bulk convert JPGs to WebP for WordPress?

Drop up to 10 JPGs, download one ZIP with filenames preserved, and upload to the Media Library. WordPress has served WebP natively since 5.8. For ongoing automation rather than one-off migration, that is exactly what our API is for.

Can I upload WebP product images to Shopify?

Yes. Shopify accepts WebP uploads, and its CDN negotiates formats per visitor anyway. For product photography, the bigger wins are consistent dimensions and sensible quality. Batch-convert your masters here at one setting and every listing stays uniform.

How do I convert JPG to WebP under 100 KB?

Set Max file size to 100 KB in Advanced settings before converting. That is a hard cap, met by quality search and never overshot. It turns the converter into a compressor at the same time, which no other converter in this space offers.

Does WebP support transparency and animation?

Both. WebP carries alpha transparency, which matters when you convert from PNG rather than JPG, since JPG has none to preserve. It also carries animation as the modern GIF replacement. Converting a JPG produces a standard still WebP that every browser and CMS handles.

Will switching to WebP improve my Core Web Vitals?

If images dominate your LCP, yes. A hero that drops from 400 KB to 250 KB loads visibly earlier on slow connections. Convert the images in your critical path first. The per-file measured savings in the tool tell you exactly which conversions moved the needle.

How do I convert WebP back to JPG?

Use the reverse pair, WebP to JPG. It exists precisely because sharing WebP outside browsers still stings, and it converts singles or batches back to the format everything opens. Round-tripping costs a generation each way, so keep originals when you can.

What happens to my JPGs after the WebP conversion?

We keep nothing. We process your files and wipe them automatically, never archive them, never reuse them. We strip EXIF from outputs by default, and one checkbox keeps it. No account is required.

Still have a question?

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